Art & Copy

Hi, 

I just saw Art & Copy a documentary part of HotDocs in Toronto and it was fun, you should try to see it. It's about advertising and the rebelliously creative people who have changed advertising. It's enjoyable to hear people talk about how much they hate ugly things and how upset that makes them. And, so, they just make ruthlessly better ads. The people featured were either total in your face types who act out and are really entertainers in person or very quiet loner types who come up with the cleverest things like "got milk?" There's a great line in the movie about how creative people are deep down so unsure of themselves that they need a sense of cocooning love to feel safe and then they can do their work. I liked seeing the people work space, some were obsessively neat and others were just disasters of papers, models, push pins, toys, past ads, wine glasses, the lot. And did you know that "Just do it?" came from a guy about to be executed who said "Let's do it"? 

Olivia